Visitor, your AUGUST 2024 Newsletter from Todd Masters at Business Masters Enterprises is here

The cost of acquiring a new customer can be five times that of retaining an existing customer. And every business, large and small, is subject to losing customers.

With the five solid strategies detailed here you can stop the drip-drip of lost customers with the added plus that this advice is easy to implement and will also greatly improve the success of your customer acquisition pipeline.

The adage “any publicity is good publicity” may hold true in Hollywood, but it’s not true in the business world and many powerful companies have been brought down over corruption scandals.

But even when corruption doesn’t make headlines, it hurts business profits, morale, teamwork and much more. Sadly, many companies fail to take the steps to prevent corruption and lapses in integrity. Don’t let your company be one of them.

Sometimes we can be our own worst enemy and the question becomes: What does the army look like that we must deploy to defeat that enemy?

In this, the fifth creative conversation with Lou Tice, we learn what affirmations and self-efficacy are and how we can use them to break through self-imposed walls and achieve our true potential.

We take a deep dive into networking to give you tools and strategies to take your business to ever higher levels. You’ll also learn how networking can benefit virtually all aspects of your company, even in smaller market settings.

These techniques are either no-cost or extremely low-cost, making them perhaps the most cost-effective ways to grow your business and improve its efficiency.

You’ve probably heard the advice to “stay in your lane.” In business, it means focusing on and maximizing the potential of what you do well.

Unless yours is an accounting firm, accounting probably isn’t your strong suit and any time spent struggling with that long list of financial and record-keeping tasks is time lost to running your company or enjoying your family.

However, that’s not the only benefit of engaging a professional accounting service. Discover the other benefits they can deliver.

Companies with happy, engaged employees are significantly more profitable than those with an ambivalent or disgruntled workforce. They are far easier to manage because retention is high, recruitment is easy, and dedication is higher.

But what metrics should you be monitoring? How about starting off with a simple one-question anonymous survey? We reveal the question here and the next steps to follow.